Thursday, September 24, 2015

Scream Queens.


The latest FOX series by Ryan Murphy is one of the most hyped series of 2015-2016, the marketing for this show has been off the chain, the YouTube channel has been on fire and apparently twitter yesterday was over run by Pope in the USA and Screen Queen tweets.

Doing a double episode premiere can mean:

1. Build the hype
2. Burn off episodes quickly
3. Fill programming time

There is thirteen remaining episodes to air with some of the key players already killed off.

Now is this show any good? To be honest the show has been blown out of the water by Blindspot's pilot episode which rated a monster 10.61 million viewers (this being after the pilot leaked online months ago) finally NBC may have a hit on their hands. Not only is Blindspot on NBC but it has half the star cast that Scream Queens does, so according to Wikipedia the first two back to back episodes of Scream Queens was only watched by just over 4 million viewers.

In Australia this number would be heaven, in the US it's HORRID, to put it into context, Limitless (a horrid new series based on the shit Bradley Cooper film almost reached 10 million viewers), The Muppets also debuted on ABC (US network) the same night and also scored 9 million viewers. Therefore Scream Queens was seen by half the audience of other new shows airing this week.

FOX has a light at the tunnel tonight Empire season 2 returns and last year the pilot was a monster 9.90 million viewers, single sales on iTunes and a successful season one album. The main challenge for Scream Queens is to quickly build on this rather lacklustre start, their marketing campaign alone to lead in to this rather poor 4.04 million viewers would have not come cheap, however all the social activity and online chatter could save the show.

Ryan Murphy is still the king of fun pop culture references that he weaves into his programs, now that Glee is (finally) dead and buried, Nip/Tuck is a distant memory and he is on the dawn of launching American Horror Story: Hotel (another online hype success) and also American Crime Story will debut on FX. American Crime Story will commence in Feb 2016 and American Horror Story will start next month.

He is a busy man and has had great success in the past (excluding pretty/handsome which had no more than a pilot and The New Normal which ran one long season) however I unfortunately think this show might be one of the first casualties for the 2015-2016 season.

Unfortunately it's a cut throat world in the land of US TV and a debut like 4.04 million viewers is like a reality show in Australia sitting around 500K viewers (I'm looking at you TBL Families) it's not gonna last, or it could get moved to Friday/Saturday nights.

Looking forward Empire and the Affair are still to air this week, exciting! Both shows were either well received by critics and audiences or a little bit of both (in Empire's case).

Also returning on ABC is the blockbuster hit of earlier this year How to Get Away with Murder and the new (very similar to the re-make of Dallas) Blood & Oil.

Oh thank god a long weekend is on the cards, so much TV to catch up with.

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