Okay so I have always been nervous about Justin Bieber but with hot producers like Diplo on board could this be as bad as most would imagine. Well yes and no, the album is so over produced and in parts my Nana could be the vocalist and it wouldn't matter as auto tune is in hyper driver. But really in 2012 do we want pop stars with great vocals (clearly not if anyone watched One Direction on the UK X Factor, these boys were never much chop) or a pop star who will put on a show. Lady Gaga, Madonna, Johnny Ruffo or Timomatic do they have great vocals and songs, well not really and Madonna's latest album has been a commercial disaster, but these performers all have one thing in common they put on a show. They are no Missy Higgins or Lisa Mitchell with meaningful songs and captivating in a small live setting, you need to see these performers on the big stage with a bigger production.
In saying this the album will please the 12 year olds out there with Justin already on their wall and Nicki Minaj on their IPOD's. Speaking of, Nicki does her rap for rent on track "Beauty and a Beat", which is an okay track with a cast of thousands writing the tune. Big Sean, the mighty Ludacris and Drake all add some hip hop swagger to the album. The big production and easy lyrics make this album listenable and almost make you feel like you are in a warm plastic place. By the final two slower tracks though you must feel these are definitely for the die hard fans as Bieber has left all the tricks of the first set of songs behind.
I am really interested to see where Justin will be in 10 years, Kylie, Prince, Madonna, Mariah and many others have had multiple decade careers, will Justin follow in their footsteps and will "Believe" be a career defining album, only time will tell and that is something at his age Justin Bieber has a lot of.
Want a piece of this, head to Justin Bieber Store and Getmusic peace!
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